It’s Football Season!

Now available

Gear Up for Football Tailgate Parties

• Football means tailgating.
• Suit up for the challenge!
• Find new hand-drawn designs now in store.

📸 @cheftaylorh

Football Season merchandise will vary. Shop in-store for the best selection.

Every story starts somewhere. We’re Brandon and Carly, and our story of Steel City started when we met in the summer of our freshman year of college. We were only teenagers but we fell in love. A few years later we were married. People said we were crazy and we wouldn’t last. But we knew that with enough love in your heart you can accomplish anything.

Early on, we dreamed about building something of our own. We put our heads together and drafted a plan to start our own company. The idea was to “sell what you know” by starting a clothing brand focused on vintage design and quality fabrics centered around our hometown: Pittsburgh. Again, everyone said we were crazy and it wouldn’t work, they said, “This is a small market town! How can you run an entire business only based on Pittsburgh?” We didn’t listen.

Now that we had the idea it was time to do something about it. We believe that great style begins with solid design (and a strong cup of coffee). We painstakingly poured over every detail. We sketched, sampled fabric, and eventually, we brought our clothes to life. We’ve always loved vintage graphics, super soft cotton and believe good business is all about great customer service. After all, if you’re not into making people feel special then you’re just noise.

Nothing worthwhile ever came easy. After years and years of selling on every bridge, parking lot and holiday market, the brand turned the corner and we were growing. Slowly, we grew out from our garage, hired a staff and opened our first brick and mortar store in the heart of Downtown Pittsburgh. We knew we needed to find other crazy people like us. We searched for the best teammates, people who shared our same values and work ethic. The people we found became part of our family.

It is our mission to provide excellent service, unique products, and an exceptional experience to every one of our customers. Since the beginning, we’ve only wanted one thing: to be your favorite store. We’ve been able to come to work every day to do a job we love, in the city we love, with the people we love. We don’t take that for granted. Thank you for coming along on this adventure with us.